Brand Perception Catching up with Reality
The recent Taipei International Cycle Show (March 2–5), saw the Exustar sales team busier than ever. Visitors were particularly impressed with new products like carbon fiber road shoes with rubber walk pads, and what is probably the strongest Indoor pedal on the market, the E-PS10.
General manager Calvin Hsieh said, "Our booth was buzzing with people. We met with more of our customers than ever before."
While Exustar's products have always been high quality, at times in the past, said Hsieh, "The image of our products in the market has lagged behind." That seems to be changing. "The most common comment I received at the show was that the perception of our brand has improved in the last year. That is gratifying."
Visit the world's most versatile pedal maker at the Taipei Cycle Show (March 2–5). We have got it all: Road, MTB, BMX, Multi-interface, Folding, including some of the lightest pedals on the market, and probably the strongest with our new Indoor models. We also have a complete range of stylish shoes to match the pedals, and a line of parts, accessories, and apparel. Lots of new, innovative stuff for the coming season.
Public day: Sat. 5 March.
Taipei International Cycle Show more info
March 2–5 2016
Nangang Exhibtion Hall, Taipei, Taiwan
Stand: I-1102 Floor plan
After 299 days cyclists Bethany Martin and Julia Mason (Forks on Wheels) have finished their epic London to Hong Kong bike ride.
Starting out on April 11 2015, they cycled 16,000 km across 22 countries to arrive in Hong Kong to a large welcoming on February 4 2016.
Apart from peddling 50–60 kg loaded bicycles day in day out, the girls faced many challenges, and made new friends along the way. Forks on Wheels also raised money and awareness for charities involved in projects focussing on minimising food waste and providing people with food and water.
Read more of their adventures https://www.facebook.com/forksonwheels
Exustar sponsored them on their journey.
Exustar's E-PM13 AND E-PM15 MTB pedals were reviewed by Mountain Bike Action magazine.
"The Exustar system worked flawlessly throughout our testing with a pair of pedals that performed as well as nearly any other SPD-style competitor out there."
"Exustar pedals and shoes are an affordable way for riders to get into clipless pedals."
"We were pleasantly surprised that an entry-level component like this could rival the performance of pedals twice the price."
"The weight is also very respectable"
"awesome option for riders who don't want to drop an entire pay check on riding shoes"
"huge range of sizes, from 35–50 Euro"